Marketing Executive

Core Responsibilities of a Marketing Executive (Non-Digital + Digital)

1. Marketing Campaign Planning & Execution
   • Plan marketing strategies aligned with lab services (e.g., new testing methods, sustainability, ISO accreditations)
   • Coordinate promotional campaigns across both online and offline channels
2. Content Coordination
   • Yes, content writing remains part of the job, but the focus expands:
     • Service brochures
     • Presentations for industry events
     • Customer success stories
     • Emailers, flyers, social posts
   • They should work with technical staff for input on complex topics
3. Customer Communication & Lead Nurturing
   • Follow up with prospects post-events or campaigns
   • Coordinate with the BD team to support proposals and campaigns
4. Offline Marketing Support
   • Manage stalls, exhibitions, and industry events
   • Create marketing collaterals like banners, pamphlets, case study booklets
   • Build relationships with industry bodies (FSSAI, BIS, APEDA, etc.)
5. Vendor & Agency Coordination
   • Liaise with designers, printers, digital marketing agencies
   • Ensure timely execution of campaigns and content
6. Market Intelligence
   • Research competitors, pricing, trends in food/environment testing
   • Share insights with management and BD teams
7. Branding & Awareness
   • Ensure consistent branding across presentations, reports, communications
   • Help with internal branding (e.g., newsletters, campaigns celebrating lab milestones)
8. Reporting
   • Track campaign effectiveness
   • Prepare monthly reports on marketing activities and outcomes

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Ideal Skills for a Marketing Executive

• Strong written and verbal communication
• Proficient in MS PowerPoint, Excel, Canva (for quick graphics)
• Familiarity with digital platforms (LinkedIn, Mailchimp, CRM tools)
• Understanding of B2B marketing, especially in scientific industries